There is a person depicted in this ad. The gender is male. The race is caucasion. The person looks like an older male that is stylish. Their facial expression is smiling. The camera angle in this photo is side veiw for one and like almost head on for another. There is artificail ligthing used in the photos. The rifle is highlighted in the one with the bolt action rifle because the rifle is the main peice not the bench its on. There is a shadow on the one with the bench and they are roughly as big as the gun. This ad uses alot of just basic colors in the pictures. They arent bright. The pictures are in color. They arent in sharp contrast with eachother. The text in this ad looks good and it fits the ad well. The font is like a military stencil font. Only one type of font is used. There are two colors to the text, the title is in like an O.D. green and the regular writing is in black. The text talks about how many times they inspect the wepon and the prototype handgun for Billy Mays. There is no large text and there is no small text. 

     The product being sold is a gunsmithing service and a prototype handgun. I find the product appealing because i like firearms and i like Billy Mays. The target audeince is anyone with the like for firearms. There was no emotion or feelings that went with this ad.

     There is no assumption about gender in this ad. This ad doesnt enforce or challenge racial identity. This ad doesnt assume anyhting about class.

      The possible consequences are that your gun wont work but it should. This ad doesnt create an unrealistic expectation for people. This ad doesnt undermine social change. This ad isnt socialy responsible.